by Margaret Anderson | Feb 18, 2015 | Blog, DADA
In July of 2012, I posted an article about “Data Mining” in my DADA (Defense against the Dark Arts of Persuasion) blog series. If you haven’t read it lately, I encourage you to do so now. Here’s the link:...
by Margaret Anderson | Nov 29, 2012 | Blog, DADA
The more we learn about brain science, the more we realize that decisions we feel are objective can be influenced by subtle factors we aren’t aware of. Psychologist Daniel Cassanto of the New School for Social Research studies the ways that our manner of physically...
by Margaret Anderson | Jul 12, 2012 | Blog, DADA
“Forward this email to every special woman in your life, and don’t forget to send it back to me so I’ll know…” Have you ever shared an email chain letter like this? It’s hard to resist. You feel as if the woman who sent it to you, who thinks you’re special, will...
by Margaret Anderson | May 31, 2012 | Blog, DADA
When compliance professionals use our need for consistency against us, they can make it even more difficult for us to resist by building unnecessary difficulty into our first step, the initial position we take or the commitment we make. Several weeks ago, in my...
by Margaret Anderson | Apr 26, 2012 | Blog, DADA
“Sign our petition to save the historic Potter Building.” “Add your name to our thank you note to Councilwoman Eager for supporting our city parks.” “Click here to join Citizens to Ban Texting While Driving.” Harmless and cost-free requests, right? Well, maybe, and...
by Margaret Anderson | Apr 5, 2012 | Blog, DADA
Remember the story of Henny Penny? She was scratching in the barnyard when something hit her on the head. Henny Penny thought the sky was falling and set off for the royal palace to report the crisis. As she hurried along, telling everyone she met, “The sky is...
