by Margaret Anderson | Mar 15, 2012 | Blog, DADA
Suppose you go shopping at Southside Mall and see a shirt you like for $55. A passerby tells you, “I saw that same shirt at Northside Mall for “$43.” Northside Mall is a twenty-minute drive from your current location. Would you make the trip to save the $12? If you...
by Margaret Anderson | Feb 8, 2012 | Blog, DADA
Years ago, many of us read about experiments in which research volunteers complied with with the instructions of a lab-coded, clipboard-toting researcher to deliver increasing electrical shocks to a “test subject” whenever that subject answered a question incorrectly....
by Margaret Anderson | Jan 25, 2012 | Blog, DADA
In the first post in this series, we looked at the ways that marketers, ideologues, and other “compliance professionals” can manipulate people with the rule of reciprocity. This rule, hardwired into our brains, urges us to accept any gift or favor another person may...