I am so very pleased to announce that I have been asked to prepare and deliver a customized persuasion/negotiation course for a group of women commercial realtors. The course will take place in August of this year.
Those who have taken my other courses or read my books know that the most basic principle is to try to avoid what I call “number line tug-of-war.” Instead, try to satisfy the interests of the parties that underlie the numerical positions they take.
It may seem that number line tug-of-war is the very basis for most real estate transactions, and indeed it may be impossible for realtors to avoid number line moves altogether. However, addressing underlying interests can still inform those moves.
Moreover, persuasion success is founded not only on what you say, but how you say it. When I teach a full-blown training in my complete system, more than one third of the classroom hours are devoted to communication skills.
I love that this is a women’s group because, as I explain in my book Women Can Renew the World IF…and So Can You, when we look at statistically significant numbers, women tend to take more naturally to the skills that work best.
I look forward to reporting on the success of this course later this year.